Skip to content

Free store audit

Find out exactly why your store is falling behind.

Send me your store URL. I will go through it by hand, the way a shopper does and the way a developer does, and send you a ranked list of fixes. Free, no obligation, yours to keep.

6
Areas reviewed
200+
Stores worth of pattern-matching
$0
What it costs you

Request your audit

Two minutes to fill in. A few business days to land in your inbox.

What do you need help with?

No spam, no sales sequence. Your details go to Nick and nowhere else.

What I look at

Six places stores leak money.

Every audit covers the same six areas, because that is where the problems live on almost every store I open.

01

Conversion funnel

Homepage to product page to cart to checkout, walked on a real phone. Where shoppers hesitate and where they leave.

02

Product page teardown

Your best-selling product page against the things high-converting pages do: price, trust, objections, reviews, buy button.

03

Speed and Core Web Vitals

Lighthouse on mobile for three page types, with the specific causes: images, apps, scripts, fonts, theme weight.

04

App inventory

Every app loading on your storefront, what it costs you in load time and which ones Shopify or your theme could replace.

05

Theme health

Theme version, update status, leftover code and whether your team can actually run the store without a developer.

06

AOV opportunities

Shipping thresholds, bundles, cross-sells and subscription nudges you are not using yet, ranked by expected impact.

How it works

Three steps. One of them is yours.

01

Send your store URL

Takes two minutes. Tell me what frustrates you most if you like.

02

I go through it by hand

No automated report. I open your store the way a shopper does and the way a developer does.

03

You get a ranked fix list

A short document: what to fix, in what order, with honest effort and impact. Yours to keep, whoever does the work.

What you get

A fix list, not a sales deck.

The audit is a short document ranked by impact. Each item says what is wrong, why it matters to revenue, how hard it is to fix and whether your team can do it in the theme editor or needs a developer.

Take it to anyone you like. If you want me to do the work, the last page tells you what it would cost and how long it would take.

Request my free audit

Sample: ranked fixes

  1. 01Sticky add-to-cart on mobile product pages
  2. 02Remove 4 unused apps still loading scripts
  3. 03Hero image 2.8 MB, no responsive sizes
  4. 04Shipping threshold not shown in cart
  5. 05Reviews hidden in a tab below the fold
  6. 06Theme two major versions behind

Illustrative items. Your list will be specific to your store.

Questions

Fair questions, straight answers.

Yes. No card, no trial, no catch. Some of the people who get an audit hire me to do the work, and some take the list and run with it themselves. Both are fine.

Usually a few business days. If I am booked up I will tell you when to expect it rather than rushing it.

Just the store URL. If you want the audit to include your conversion numbers, you can grant collaborator access to Shopify analytics, but it is optional.

The audit ends with what I would do first and what it would cost if you wanted me to do it. That is it. No follow-up sequence, no calls you did not ask for.

Send it anyway. If you are considering a move to Shopify I will tell you what would carry over, what would improve and what to watch out for.

Who is doing the audit

Nick Perry

Nick Perry

Shopify Select Partner · 200+ projects

I have been opening Shopify stores for a living since 2017. After a few hundred of them, the problems repeat. That is what makes the audit fast for me and useful for you.

tonightwedine.com

“Nick completed all the new changes we were after on our website and everything functions fantastically. He was quick to offer suggestions for how we could do different things and implement code to make it work. All this in a very short amount of time. Great turnaround. Highly recommended!”

Alex Campbell · Head of Operations, tonightwedine.com
Forloh.com

“Nick has been great to work with on our Shopify store, whether it is adding custom elements or working within the theme. He's always been responsive on our projects and willing to find solutions to unique challenges. I would recommend Nick to anyone who is looking for an amiable, skilled Shopify support person.”

Nick Skally · VP Marketing and E-commerce, Forloh.com

Don't keep falling behind

Every month you wait is a month of traffic your store does not convert.

Two minutes now. A ranked fix list in a few days. Your call after that.