B2B lighting distribution
Store build · 2023Five million lighting products, one Shopify theme, seven client stores
A product data company serving lighting distributors across North America moved its clients to Shopify. That meant five million products, automated inventory, and a custom theme good enough to roll out to distributor after distributor.
5M+
Products configured for Shopify
7
Client stores launched on the theme
5 mo
Theme development
The client
XOLogic is a product data company that provides multi-channel commerce solutions (online, in-store and in-field) for wholesale distributors and product manufacturers in specialized industries throughout North America. They run a robust distribution system with many lighting vendors.
They wanted to give their current clients and prospects an easier time managing storefronts, so they decided to move to Shopify.
- Client
- XOLogic
- Industry
- B2B lighting distribution
- Catalog
- 5M+ products
- Theme build
- 5 months, rolled out from March 2023
The challenge
What was holding the store back
Five million products do not fit into Shopify by accident. The data had to be configured in a Shopify-friendly way, with an inventory automation system keeping stock levels current across every storefront.
On top of that, XOLogic needed a custom theme suited to the lighting industry: dense specifications per variant, large catalogs that have to be filterable, and product families that need to link to each other. Every one of those storefronts had to be launched from the same theme with almost no manual work.
What we did
The work, step by step
- Step 01
Data migration and inventory automation for 5M+ products
Product data was restructured for Shopify and connected to an automation system that updates current inventory levels, so distributor stores stay accurate without anyone touching a spreadsheet.
The weekly 'Shopify Delta Squad' meeting. - Step 02
A custom theme built over five months
Based on Dawn, with specification tables, a full mega menu driven by collection metafields, a custom recently-viewed slider, a 'More from the family' collection slider, a custom contact form, meet-the-team pages and more.
XOLogic demo landing page: custom slideshow, collection row, contact boxes and blog section. - Step 03
Mega menu attached to collection metafields
Navigation for a catalog this size cannot be hand-built. The mega menu reads from collection metafields so it stays correct as the catalog changes.
- Step 04
A product page that is 100% automated from the data feed
Every variant's data is shown on the page, and each product links back to similar items through product metafields. Nothing on the page is typed by hand; it all comes from the feed.
Live example: a BCollective chandelier product page. - Step 05
Automated collections with built-in filters
All collections are generated automatically and connected by default to filter options like color, width, height, length and other attributes.
BCollective collection page with automated filters.
More from the build
Around the store
Results
What the numbers say
In March 2023 the stores started rolling out to clients. Seven XOLogic clients are live on the theme we developed, running on the data that was migrated. The theme took five months to build and now launches a new distributor storefront without starting from zero.
| Metric | Last year | Change |
|---|
Source: Shopify admin, all channels, compared with the previous period.
- Platform
- Shopify
- Theme
- Custom, based on Dawn
- Data
- 5M+ products migrated, inventory automation
- Features
- Spec tables, metafield mega menu, recently viewed, product family slider, custom contact form, team pages
What clients say
“I recently had the pleasure of working with Nicholas on launching a new website. I was impressed by his speedy approach, which is especially perfect for beginners in the field. Highly recommended for anyone starting out!”
David W. · Owner, Travelclubone.com
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