Eyewear retail
Store build · 2024Shopify Plus for an eight-store sunglasses retailer
A New Jersey sunglasses retailer with eight brick-and-mortar stores needed a Shopify Plus developer and designer to lead a large build from a blank canvas.
8
Brick and mortar stores served
3 mo
From kickoff to launch
Late October 2023 to January 2024
The client
96 Shades sells sunglasses from eight physical stores in New Jersey. Their online presence needed to carry the same weight as the retail footprint, and they wanted one person to take the lead on design and development rather than coordinating several vendors.
- Client
- 96 Shades
- Store
- ninetysixshades.com
- Platform
- Shopify Plus
- Timeline
- Late October 2023 to January 2024
The challenge
What was holding the store back
The store was a blank canvas on Shopify Plus. Everything had to be decided and built: the storefront, how eyewear would be shopped online, how the retail loyalty base would carry over, and how the company would grow revenue per customer after the first purchase.
Eyewear has a specific problem online: people want to see the frames on their own face. Without that, a lot of shoppers hesitate and go back to the physical store, or to a competitor who solved it.
What we did
The work, step by step
- Step 01
Shopify Plus build from scratch
Design and development ran together from kickoff in late October 2023 to launch in January 2024. Every template was built for the way sunglasses are actually chosen: by look, fit and lens options.
- Step 02
AR try-on with DeepAR
Shoppers can try frames on their own face from the product page, which removes the biggest reason to abandon an eyewear purchase online.
- Step 03
Cross-selling and upselling after checkout
Post-purchase offers on Shopify Plus mean the first order is not the last chance to grow the basket, and there is no risk to the initial conversion.
- Step 04
VIP card memberships and a referral program
The loyalty that already existed across eight stores now has a home online, and happy customers have a reason to bring friends.
Results
What the numbers say
The store launched in January 2024 on Shopify Plus with AR try-on, post-checkout offers, VIP memberships and referrals live from day one, about three months after kickoff.
| Metric | Last year | Change |
|---|
Source: Shopify admin, all channels, compared with the previous period.
- Platform
- Shopify Plus
- Integrations
- DeepAR try-on, post-checkout upsells, VIP memberships, referral program
- Role
- Lead designer and developer
What clients say
“Nick was quick and efficient. My product page had a few coding glitches and Nick was able to fix everything in a timely manner. I wouldn't hesitate to work with him again.”
Marlene Gallego · Owner, pricklypearessentials.com
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